Most great businesses started with a simple idea.

Henry Ford wanted to improve transportation.

Phil Knight, Nike founder, wanted to make a better running shoe.

Jeff Bezos wanted to sell an easy to ship item online. He chose books to be that item.

Walt Disney wanted to make a cartoon.

Tony Hsieh, Zappos CEO, wanted to give great customer service.

Warby Parker, the eyeglass company, wanted to sell affordable eyeglasses.

This list could go on and on. Today, everyone wants to be the Amazon of this or the Warby Parker of that. They want to build the next Facebook or Uber. It’s important to remember that these great billion dollar companies didn’t appear out of thin air and immediately dominate every industry. They began, like almost all companies do, by trying to solve one problem. Over time they solved another problem, then another until they got where they are today.

In business as in life, it’s important to not complicate things.