Building a personal brand

I’ve been thinking about my personal brand for a while.  It seems like everyone talks about it, atleast people like Seth Godin and Gary Vaynerchuk.  It made me think about what my personal brand is today and what I want it to be going forward. The other day I was talking about my new love of the website, The Muse. On there I found a workbook for discovering Your Personal Brand by PricewaterhouseCoopers (PwC).

The Muse thinks this is one of the best free resources they’ve ever found on developing your personal brand.  After trying to figure out my brand for some time I think this workbook is a must  for anyone interested in this process.  Here’s the trick.  Everyone who’s interested in moving up the ladder needs to have an idea of their personal brand.  Everyone should be doing this to get a better idea of what you do well, what you need to improve, and what’s important to you.

The workbook walks you through the key areas such as your strengths, weaknesses, values, passions, purpose, how to build your brand and make an impact, and what to do after figuring out your brand.  Each section gives you a brief explanation of what you need to do and then usually walks you through a free pages meant to Document, Distill, Validate, and Activate your answers.  It even walks you through a guided visualization that will help you think more about your purpose.

What are the two main things I took away from this workbook?  The importance of feedback.  I’ve known constructive feedback is important but I never thought or wanted to send out a survey to gather input about what other people think about my strengths and weaknesses.  I think this would be a good idea to get some honest and anonymous feedback about what others think I’m good at and what I need to work on. I think it’s always surprising to hear other people’s opinion.  It’s something I would have never done a year or two ago, but I think I’m ready now.

The other thing I found useful was the guided visualization to help make your purpose clear.  Many successful people and athletes use this device.  On of the more famous practioniors of this philosophy is former Chicago Bulls and Lakers coach, Phil Jackson.  I enjoy meditiation so this was similar in many ways.  It’s relaxing and something I think I’ll start incorporating into my life on a regular basis.

If you’re interested in figuring out your personal brand, and every professional really should find it important, then I’d recommend you check on the PwC’s Your Personal Brand workbook.