It’s not about you

This blog post is titled after the third lesson from, The Adventures of Johnny Bunko, by Dan Pink.

This will be about the third or fourth day, I’ve written about Dan Pink’s book. It’s had an impact on my thinking so I’m using these blog posts to write about my thoughts on each lesson.  The goal is to figure out how to incorporate these lessons into my life.

It’s not about you.

We tend to always think everything is about us and the world revolves around us.  Something I learned early on in my career, because I think I read it somewhere, was this idea.  I figured out that if I made my boss, coworkers, and clients looked good then that came back positively on me. That’s really the point. It doesn’t matter if you work in a big corporation or you’re a freelancer with only a client or two.

It’s about focusing on how you can give your client what they want.  I use the word client a lot to mean almost anyone you report to or deliver your work.  They’re all clients.  It doesn’t matter if it’s your boss, colleague, or some random person in a different department.  It all comes down to serving the customer and producing value.

If you’re creating value to the people you interact with then you’re not going to have to worry about the future.  You’ll have opportunities either at your current employer or someplace else.  What you’ll also have is something possibly more important, which is the network of people who can confirm that you can indeed do what you say you can.


Because you built the trail of producing value for others.  There is no lack of opportunities for people who create value.