How To Attract More Donors

I’m doing my first charity fundraiser on Crowdrise which I’ve written about a few times on this blog. I’ll be running the Pittsburgh Half Marathon for the American Heart Association in honor of my father, Ken Keller, who passed away from a heart attack in 2012. I’ve set a fundraising goal of $2,000, and I’ve raised a little over $900.

Today, I’m think about a ways to raise the next thousand dollars. I still have some family that hasn’t yet donated but I’m thinking about other ways to reach possible donors. I understand the point of sites like Crowdrise, reach people you know by sending emails and messages to your social media.  I have a few questions that I’m trying to find an answer:

What about the people you don’t know, who want to donate to a cause but don’t know of a good cause or reason?

What about the businesses that want to donate?

Is there a better way to bring fundraisers and donors together?

I’m looking for a way to do three things to help people raise more money for their fundraisers:

  1. Find local fundraisers in your area.
  2. Allow fundraisers to offer Kickstarter-like incentives
  3. Figure out a good way to encourage local businesses to sponsor local fundraisers. Can we convince businesses that sponsoring fundraisers is not only a great tax write-off but it can also be a growth engine for their businesses? A major metric in customer retention is how much do new customers cost your business. Is it more than a $10 donation? $5 donation?