This week I started a new book called, Influence: The Power of Psychology by Robert Cialdini. The book identifies the six ways people are persuaded. Before I decide to read a book I like to think about two questions.
1) Why am I reading this book?
I’m interested in how people are persuaded to do certain things and I want to be able to protect myself from these techniques. I also figure if this book was good enough for Charlie Munger to give the author a Class A share of Berkshire Hathaway stock which is currently worth ~ $191,000. That’s a pretty strong indication of this book’s value.
2) What will I do with this information?
I want to integrate these skills into my negotiations, speeches, and other interaction with different people. Or the real reason: I want people to do what I tell them.