I just read a good blog post titled, “Relevance is The New Remarkable,” by Bernadette Jiwa on her blog, “The Story of Telling.” In the post she talks about how Uber and Airbnb are changing the game on traditional taxi drivers and hotels because they are utilizing data to learn about their customers habits and giving them a better experience. I especially love the last paragraph when she talks about what people really want from organizations. She says people want to be understood and they want personal relevance more than responsive organizations. The two sentences before the last sentence is what I want to explore through this blog, when Bernadette states, “The value isn’t just in the data we collect. It’s how we use it to make people’s lives better that counts.” A lot of organizations are built around hoarding all of your data and then selling it to marketers or whoever wants to pay for it. These companies like Facebook, Twitter, Instagram, Foursquare, and really most web app companies. Uber and Airbnb, I imagine they also sell their users data, but at least they’re also offering a service to help make people’s lives better. On this blog, I want to look at how I can use data and turn it into information to look at the world and figure out ways to improv it. That’s what I find interesting and hopefully I’ll be able to achieve this over the next couple of months.
Thank you to Bernadette Jiwa for inspiring this post.